Assingment 2.1 - Radio Advertisement - Planning

Planning a Radio Advert

Who is your target audience?

The target audience is ages 14-30 , this is such a large audience as Gateshead caters for all ages for higher education. Metro Radio broadcasts to the North East so therefore the demographic location would be Newcastle and surrounding areas.

How might you appeal to your target audience? 

The language of the advert would be to appeal to teenagers in the North East , I would like to use a bubbly young geordie voice to present this advert , with a slow understanding pace so all the information could be consumed but the listeners.

Who is the company, and what is the product / service offered? 

The company is Metro Radio and the product is a 30 second advert designed to promote the college to young people aged 14-19.

How does this product / service benefit , improve or fill a need in your target audience members' live? 

The benefit is the students learn and get a qualification in the subject they are interested in . Gateshead College is a college with extreme variety and there's something for everyone .

RESEARCH FOR ASSIGNEMENT 2.1 RADIO ADVERT

Research for Assignment 2.1 Radio Ad Research


Here is some research for my radio advert to promote Gateshead College

Quote from a former student :


http://www.whatuni.com/degrees/showReviewDetail.html?rid=26015&z=6478


"I feel like a human being and not just a number"

"The lecturers are very supportive"


www.gatesheadcollege.ac.uk



Gateshead College ‘At Gateshead College we believe that learning is for all. We want to be bigger, better and brilliant.

A College which:

· Is a brilliant place to work;

· Enriches and develops individuals through excellent learning;

· Improves the effectiveness and competitiveness of all;

· Is strong, creative and reliable;

· Is positive, professional and customer focused;

· Contributes to the prosperity of the community and the region;

· Has an outstanding reputation.

We will continue to develop, promote, embed and evaluate our equal opportunities policies and practices so that college life is systematically and continuously improved for everyone. We believe that all forms of discrimination are unacceptable.

Full time courses – www.gatesheadcollege.ac.uk

Courses – Full Time , Part Time , Apprenticeships , Higher Education

1 Conventions Of Scriptwriting for Radio

I have created a power point on the conventions of scrip writing for radio.