This is my evaluation of my 2.1 Radio advert for Metro Radio
When I got asked to write a radio advert to promote Gateshead
College, the first thing that I researched was the different types of courses
that Gateshead College offer and what is the unique selling point of the
college. I researched this on the Gateshead College website first where I found
the numerous of courses that they had to offer and then I found there unique
selling point which is :
‘Gateshead College is strong , creative
and reliable .’
I made sure I added this in my advert as
it was key to promoting the college. I decided for the actors in the advert to
have Geordie accents as the advert will be broadcasted on metro radio which is
the number one radio in the north east and they base the radio on having a
great local relationship , so therefore having the actors with a Geordie accent
follows the style of the radio. When I finished my first draft one of my peers
in my class read through it, the feedback I got was that I didn’t need to
change the layout or the style and that it was good for my final draft.
My radio advert script follows the
conventional layout of a radio script, it follows this style by the actor’s
names in capitals and underlined and I also used phonetic spelling so the
script is easy to read and broadcast. I based my layout on a Metro Radio advert
script.
I think that my final radio advert was
very successful as I ticked all the boxes for the assignment. I found that
keeping the advert to 30 seconds was the hardest part as I had to fit in all
the key information. After writing it out a few times I found i had the right
information in and all the key parts to make a good radio advert.
What I learnt from this assignment was
that radio adverts are only broadcasted for a small amount of time and that to
fit in all the information is difficult. Next time I would like my advert to
have more humour as I felt like I hadn’t achieved that.
