Planning a Radio Advert
Who is your target audience?
The target audience is ages 14-30 , this is such a large audience as Gateshead caters for all ages for higher education. Metro Radio broadcasts to the North East so therefore the demographic location would be Newcastle and surrounding areas.
How might you appeal to your target audience?
The language of the advert would be to appeal to teenagers in the North East , I would like to use a bubbly young geordie voice to present this advert , with a slow understanding pace so all the information could be consumed but the listeners.
Who is the company, and what is the product / service offered?
The company is Metro Radio and the product is a 30 second advert designed to promote the college to young people aged 14-19.
How does this product / service benefit , improve or fill a need in your target audience members' live?
The benefit is the students learn and get a qualification in the subject they are interested in . Gateshead College is a college with extreme variety and there's something for everyone .
You have completed your initial research and planning for your radio advertisement (although I would provide a short introduction to each post explaining what they are). Your next step is to produce a first draft script of the radio ad.
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